The narrative of a strategic evolution that originates in Southeast Europe and materializes on the global stage. United Media, a media leader with partnerships ranging from the Euroleague to Forbes, required an identity capable of supporting a massive international expansion. Rather than a complete reinvention, the project focused on a sophisticated refinement - preserving the brand’s deep-seated legacy while sharpening its visual voice for a wider audience.

The new visual language balances modernity with familiarity. We developed a high-impact, future-ready design system that enhances clarity and consistency without sacrificing brand equity. From digital interfaces to the high-visibility environment of red carpets and International Emmy pre-show events, the refreshed identity communicates boldness and confidence, ensuring the brand functions seamlessly across every touchpoint of its ecosystem.

In a sector defined by constant change, United Media emerges with a renewed sense of stability and authority. The rebrand was instantly embraced as the official new face of the company, affirming its position not just as a regional leader, but as a global player ready for the next era of media production.

Note: This project was executed by the Konno Studio founders during their tenure as creative leads at United Group. It represents our individual experience and heritage, not a direct agency commission.