The narrative of a logistical evolution that originates in experience and materializes in speed. Founded in 2012, the company reached a pivotal moment in 2025 - evolving into Noto Logistics to support a phase of rapid growth and international expansion. The objective was to shed the traditional image of transport and position the brand as a "single point of contact" for complex supply chains. We needed to define a brand voice that is precise, agile, and explicitly "not ordinary".

We crafted a visual ecosystem rooted in direction and energy. The identity is anchored by the "Noto Shape" - a dynamic arrow element derived from the logotype itself, symbolizing upward movement and efficiency. We moved away from standard industry palettes, introducing Noto Green (#baf20c) - an electric, high-visibility hue that signifies freshness and innovation, grounded by a strong, technical black. Combined with the geometric clarity of the Poppins typeface, the system is calibrated for instant legibility, whether on a digital dashboard or a moving truck.

In a sector often defined by visual noise, Noto emerges with architectural clarity. The new identity unifies a diverse fleet of 17 trucks and a network of European hubs under one cohesive banner. By applying the modular "Noto Shape" across every touchpoint - from vehicle livery to customs documentation - we transformed a logistics provider into a recognizable, future-ready brand that communicates reliability at every turn.