The narrative of a regional revival that originates in the soil and materializes in the glass. Natural Grape Concept explores the renaissance of Župa’s native varieties through a lens that blends nature with heritage. The project draws a poetic parallel between two autochthonous grapes - Tamjanika and Prokupac - and the return of the region’s symbolic fauna: the otter and the lynx. Just as these once-endangered species are reclaiming their habitat, these ancient vines are reclaiming their rightful prestige.

We crafted a visual identity rooted in the delicate balance of tradition and modernity. The labels serve as a canvas for storytelling, featuring detailed, classic illustrations that honor the returning wildlife. These organic visuals are calibrated against refined, contemporary typography, creating an honest and expressive aesthetic. The design doesn't just label a bottle; it documents the living ecosystem of Župa, bridging the gap between old-world charm and new-world design sensibilities.