As United Group accelerated its steps toward environmental stewardship, they required a distinct visual voice to articulate this commitment. The challenge was to craft a sub-brand that felt native to a technology leader yet distinct enough to signal a renewed ecological conscience - expressing both the urgency of the cause and the optimism of the solution.

We designed a visual ecosystem rooted in the synthesis of technology and nature. The identity centers on a fluid logo mark that functions not just as a symbol, but as a dynamic container for storytelling - framing imagery of renewable energy and human connection. The palette fuses trust-building blues with renewing greens, bridged by luminous cyan gradients and transparency textures. These elements suggest movement and airflow, visualizing the invisible energy that powers our future.

This project transcends traditional corporate branding; it is a signal of intent. By infusing the brand’s tech-forward DNA with organic energy, we created a flexible system that functions seamlessly across digital campaigns and internal communications. It transforms abstract ESG goals into a visible, inspiring reality, demonstrating that innovation and sustainability are two sides of the same coin.

Note: This project was executed by the Konno Studio founders during their tenure as creative leads at United Group. It represents our individual experience and heritage, not a direct agency commission.