The narrative of a technological leap that originates in the promise of speed and materializes in a luminous, unified visual system. United Group required a singular identity to signal the arrival of 5G across its diverse portfolio of operators. We developed a concept rooted in light and motion - combining glass-like reflections, precise typography, and vibrant gradients to create a dynamic expression of connectivity that feels premium, innovative, and fluid.

This visual language extends beyond the digital signal, shaping a cohesive family of physical devices - including smartphones, smartwatches, and audio gear. We orchestrated a bold transformation of the "UG Devices" brand, shifting from a utilitarian aesthetic to a light-drenched, "product-as-hero" approach. The packaging and campaign assets were calibrated to elevate the perceived value, creating a sophisticated atmosphere where affordable technology feels iconic.

The ecosystem materialized in physical space through a series of high-profile PR events across the region. We translated the digital identity into immersive scenography, using strong visual branding to guide the storytelling. These gatherings allowed the technology to be experienced firsthand, turning abstract specs into a tangible atmosphere of innovation that resonated with media and partners in every market.

In a fragmented market spanning four countries, the 5G Ecosystem emerges as a unifying force. By harmonizing the digital identity with physical packaging and live events, we established a consistent design language that creates a seamless brand experience - communicating reliability and modernity at every touchpoint.

Note: This project was executed by the Konno Studio founders during their tenure as creative leads at United Group. It represents our individual experience and heritage, not a direct agency commission.